Welcome to Yum Asia, the home of Zojirushi in the UK, Europe and Australia!

Why choose Zojirushi? It's the 'Rolls Royce' of rice cookers and water heaters…here at Yum Asia we have lots of information about rice cookers, different types of rice, recipes and how to cook perfect rice in your Zojirushi rice cooker.

NS-LAQ05 ½ litre rice cooker

NS-TGQ10 1 litre rice cooker

NS-TGQ18 1.8 litre rice cooker

NS-ZAQ10 1 litre rice cooker

CV-CSQ30 3 litre water heater

The popularity of Asian cooking has increased over the last 5-10 years in the UK, Europe and Australia - fuzzy logic rice cookers and water heaters are standard appliances in any Asian kitchen but it's hard to find these products for sale in the UK, Europe and Australia which are made for 220-240v power. Zojirushi has over 25 years experience in making fuzzy logic rice cookers and 90 years experience in cooking technologies.

We have a lot of knowledge about the products we sell, so if you need help choosing between models or sizes, please contact us - we are happy to help you decide which model is best for you.

We don't have silly prices for shipping - we charge a flat £9.99 shipping per item to anywhere in the UK and have sourced the cheapest shipping costs with DHL and UPS to Europe and Australia. We can even give you postage discounts if you order more than one product from us. Please note that because all our products are shipped from the UK there are no Customs or import duty to be paid (unlike products shipped from Asia).

We love Asian food but we found that the biggest problem is that we couldn't replicate the perfect rice we found when we were in restaurants! No matter how hard we tried, rice cooked in a saucepan just wasn't the same. After some really disasterous purchases of non-fuzzy logic rice cookers, which rather than cooking the perfect rice we were looking for, just spat out starchy water all over our kitchen worktop, we bought a Zojirushi fuzzy logic rice cooker and it changed the way we cook completely. Since 2006, Yum Asia has maintained high service standards and we have established the following beliefs:

• Friendly and professional service - What ever you want to ask, don't be shy, ask away! We don't mind - we are happy to help. We aim to answer all e-mail enquiries speedily with as much information that you will need to make your decision. We give a personal touch to our service and offer pre and post sales support. We have a lot of knowledge about rice cookers, water heaters and cooking rice and Asian food, so we are happy to share this with our customers.
• Zojirushi highest Japanese quality - We have such confidence in the Zojirushi brand and Japanese build quality that we offer a free comprehensive 1 year guarantee on all the products we sell for your peace of mind when making your purchase. To date we have not had any product returned to us as a result of breakdown or being faulty!
• Value for money - We keep our purchasing costs low and yet still choose the best of the Zojirushi product range so that you can experience the best Japanese hi-tech appliances that money can buy in the UK, Europe and Australia. We only supply Zojirushi products as they are the gold standard of rice cookers and water heaters, they are manufactured to high quality standards which other cheaper brands cannot compete with for build quality, functionality and longevity.
• No-nonsense selling! - We don't hide our costs. We make sure our products features are clearly listed and not ambiguous. We have a clear-cut after sales service. We do all of this because we hate nonsense and ambiguity associated with some web sellers.