Welcome to Yum Asia

Welcome to Yum Asia..the home of Zojirushi in the UK and Europe!

Why choose Zojirushi? It's the 'Rolls Royce' of rice cookers and water heaters and Bento/Tuff thermal products. Here at Yum Asia we have lots of information about rice cookers, different types of rice, recipes and how to cook perfect rice in your Zojirushi rice cooker.

The popularity of Asian cooking has increased over the last 5-10 years in the UK and Europe - fuzzy logic rice cookers and water heaters are standard appliances in any Asian kitchen until Yum Asia began in 2006 it was hard to find these products for sale in the UK and Europe which are made for 220-240v power. Best of all, because all our products are shipped from the UK there are NO customs and NO import duty to be paid to EU countries (unlike products shipped from Asia).