Welcome to Yum Asia, the home of Zojirushi in the UK, Europe and Australia!

Why choose Zojirushi? It's the 'Rolls Royce' of rice cookers and water heaters…here at Yum Asia we have lots of information about rice cookers, different types of rice, recipes and how to cook perfect rice in your Zojirushi rice cooker.

Best of all, because all our products are shipped from the UK there are no Customs or import duty to be paid to EU countries (unlike products shipped from Asia).

NS-LAQ05 ½ litre

NS-TGQ10 / TGQ18 1 litre/1.8 litre

NS-ZAQ10 / ZAQ18 1 litre/1.8 litre

NS-YSQ10 / YSQ18 1 litre/1.8 litre

CV-CSQ30 3 litre water heater

SL-GF18-BA 1.2 litre capacity

SL-GF18-CU 1.2 litre capacity

SM-JA48 TUFF 480ml capacity

The popularity of Asian cooking has increased over the last 5-10 years in the UK, Europe and Australia - fuzzy logic rice cookers and water heaters are standard appliances in any Asian kitchen but it's hard to find these products for sale in the UK, Europe and Australia which are made for 220-240v power. Zojirushi has over 25 years experience in making fuzzy logic rice cookers and 90 years experience in cooking technologies.

We have a lot of knowledge about the products we sell, so if you need help choosing between models or sizes, please contact us - we are happy to help you decide which model is best for you.

We believe in reasonable shipping costs and we have sourced the very cheapest shipping to ensure this is the very best value for our customers; we have standard costs for the first item shipped with discounts applied at checkout for multiple items. In addition, shipping is FREE on bento lunch jars. See our delivery information page for more details.

We love Asian food but we found that the biggest problem is that we couldn't replicate the perfect rice we found when we were in restaurants! No matter how hard we tried, rice cooked in a saucepan just wasn't the same. After some really disasterous purchases of non-fuzzy logic rice cookers, which rather than cooking the perfect rice we were looking for, just spat out starchy water all over our kitchen worktop, we bought a Zojirushi fuzzy logic rice cooker and it changed the way we cook completely. Yum Asia was established in 2006 and has since maintained high service standards and established the following beliefs:

• Friendly and professional service - What ever you want to ask, don't be shy, ask away! We don't mind - we are happy to help. We aim to answer all e-mail enquiries speedily with as much information that you will need to make your decision. We give a personal touch to our service and offer pre and post sales support. We have a lot of knowledge about rice cookers, water heaters and cooking rice and Asian food, so we are happy to share this with our customers.
• Zojirushi is the highest quality from Japan - We have such confidence in the Zojirushi brand and Japanese build quality that we offer a free comprehensive 1 year guarantee on all the products we sell for your peace of mind when making your purchase.
• Value for money - We keep our purchasing costs low and yet still choose the best of the Zojirushi product range so that you can experience the best hi-tech appliances from Japan that money can buy in the UK, Europe and Australia. We only supply Zojirushi products as they are the gold standard of rice cookers and water heaters, they are manufactured to high quality standards which other cheaper brands cannot compete with for build quality, functionality and longevity.
• No-nonsense selling! - We don't hide our costs. We make sure our products features are clearly listed and not ambiguous. We have a clear-cut after sales service. We do all of this because we hate nonsense and ambiguity associated with some web sellers.