Why buy Zojirushi?


Why Choose Zojirushi?


Because it's the 'Rolls Royce' of rice cookers and water heaters and Bento/Tuff thermal products. The name Zojirushi is synonymous with high quality, stylish design and cutting edge technology.





'The Elephant Brand', number one in Asia



'Zo' in Japanese means elephant and the name was chosen to symoblise intelligence, strength and familiarity...and all these qualities are apparent in Zojirushi's designs and products.


At the centre of Zojirushi's philosophy is cutting-edge technology to create efficient and easy to use products and this is what sets the company and products apart from it's competitors.


No Asian kitchen is without a rice cooker or water heater - ask anyone in Asia who the leading brand for these products is and they will reply Zojirushi without hesitation. They are true market leaders and their products are found to be superior by users compared to other brands found in Asia such as Tiger Corporation, Panasonic/National and Cuckoo.



Zojirushi The Innovator


Zojirushi has always been at the forefront of innovation and has always pushed new technological developments.


The company was first established (under another name) in 1918. In 1948 invented glass vacuum bottle liners with the first automated vacuum bottle production equipment developed in 1964 with mass production of glass vacuum bottle liners following.


In 1973, the first ever push-type water dispenser was unveiled by Zojirushi and was called the 'Air Pot' to high acclaim from customers! Shortly after this in 1981, Zojirushi stainless steel double wall vacuum bottles were launched with the unique manufacturing process being patented - the TUFFBOY line was introduced to the market. This is the forerunner to the TUFF mug range we stock here at Yum Asia!


1983 was a magic year for Zojirushi with the invention of micro-computerisation i.e. micom, and the first micom electric rice cooker/warmer was marketed and kitchens have never been the same since!



Inspirations From Everyday Life!


This is Zojirushi's marketing phrase, without doubt their designs and high quality products inspire cooks everywhere to innovate!


Zojirushi rice cookers are manufactured to the highest quality, using the highest quality components and real thought has gone into the functions on each rice cooker. Each rice cooker has slightly different functions, as Zojirushi has recognised that people want different things in their rice cooker models. 


Zojirushi products are easy to use and make cooking nutritious, balanced meals so easy! We have nicknamed our love of Zojirushi the 'Yum Factor'. The unique way that Zojirushi rice cookers cook means that rice is perfect every time and the texture of the cooked rice is amazing! We have tried many other rice cooker brands and none of them have come close to Zojirushi quality.


Zojirushi rice cookers are clever enough to cook rice on a timer setting so all you need to do after a busy day at work is prepare the rest of the meal. On a cold winter's morning you can have piping hot, yummy porridge waiting for you with boiling hot water ready to make your morning cuppa! Once you have used a Zojirushi rice cooker or water heater, you will never go back to a saucepan or kettle.


So, what are you waiting for? We stock the latest micom fuzzy logic models available for UK and European power. We do not stock Induction Heating models as they haven’t passed any CE safety tests for use in the UK or Europe so it therefore cannot be legally supplied within the UK or Europe. For a longer explanation about Induction Heating models, please see our FAQ page.


We have lots of information about these Zojirushi rice cookers on our website, but if you are having difficulty choosing we have a pictorial comparison to help and you can always e-mail us for further information.