Award Winning Products
The name Zojirushi is synonymous with high quality, stylish design and cutting edge technology. They have been viewed as the 'Rolls Royce' of rice cookers and water heaters and Bento/Tuff thermal products for many years. After we introduced Zojirushi rice cookers to the UK and European markets over 12 years ago we decided to put all of our knowledge into designing and developing our own branded rice cooker.
We took the best parts of Zojirushi then added the bits that we thought were missing and then worked hard, testing and developing what we call the ‘Yum Asia Trio’ of premium rice cookers.
Yum Asia has built a solid reputation for excellent products and customer service since we started trading in 2006. We rapidly became the ‘go-to’ online store for premium rice cookers and knowledge with using them. We launched our trio of rice cookers recently to provide competitively priced premium rice cookers with features not commonly found on other cookers such as Yumami, GABA, Modern displays and healthy ceramic coated inner bowls.
Small footprint but packed with features
Quality results at an affordable price
Our top end rice cooker for true rice enthusiasts
The Japanese brand that inspired our rice cooking revolution
'Zo' in Japanese means elephant and the name was chosen to symoblise intelligence, strength and familiarity...and all these qualities are apparent in Zojirushi's designs and products. At the centre of Zojirushi's philosophy is cutting-edge technology to create efficient and easy to use products and this is what sets the company and products apart from it's competitors.
No Asian kitchen is without a rice cooker or water heater - ask anyone in Asia who the leading brand for these products is and they will reply Zojirushi without hesitation. They are true market leaders and their products have been historically found to be superior by users compared to several other brands found in Asia such as Tiger Corporation, Panasonic/National and Cuckoo.
This is Zojirushi's marketing phrase, without doubt their designs and high quality products inspire cooks everywhere to innovate! It certainly inspired us as a company and has pushed us to make innovations in our rice cooking technology!
Zojirushi rice cookers are manufactured to the highest quality, using the highest quality components and real thought has gone into the functions on each rice cooker. Each rice cooker has slightly different functions, as Zojirushi has recognised that people want different things in their rice cooker models. However, this splitting of functions across different models, or the basic nature of some of the functions, frustrated a lot of our customers and in part, this is why we developed the Yum Asia trio of rice cookers as a lot of customers want several useful features combined into one beautiful package.
Panda, Sakura, Bamboo rice cookers and Zojirushi products are easy to use and make cooking nutritious, balanced meals so easy! The unique way these premium rice cookers cook means that rice is perfect every time and the texture of the cooked rice is amazing! We have tried many other rice cooker brands and none of them have come close to the quality of the rice cookers we sell.
All of the rice cookers we sell are clever enough to cook rice on a timer setting so all you need to do after a busy day at work is prepare the rest of the meal. On a cold winter's morning you can have piping hot, yummy porridge waiting for you with boiling hot water ready to make your morning cuppa! Once you have used a premium rice cooker or water heater, you will never go back to a saucepan, basic rice cooker or kettle.
So, what are you waiting for? We stock the latest micom fuzzy logic models available for UK and European power and the only Induction Heating rice cooker made for the UK and Europe.
We do not stock Zojirushi Induction Heating models as they haven’t passed any CE safety tests for use in the UK or Europe so therefore they cannot be legally supplied within the UK or Europe – they are also very expensive. This is why we developed our own branded Induction Heating rice cooker, Bamboo. For a longer explanation about Induction Heating models, please see our FAQ page.
We have lots of information about these premium rice cookers on our website, but if you are having difficulty choosing we have a pictorial comparison to help and you can always e-mail us or use our online chat in the bottom corner for further information.