I live in France and had previously purchased a Zojirushi from a company in Asia, what a mistake! It worked for some days but then it broke down and the company refused to replace or repair, so my money was wasted. I would advise anyone considering buying to buy with confidence from Yum Asia, their warranty is very good and from my past experience it’s important!
- Marie (France) bought a NS-TSQ10
I got my sakura rice cooker today, i am super super happy. the ceramic bowl looks really sturdy and is absolutely perfect. I made my first jasmine rice just about an hour ago and it was super fluffy and nothing stuck to the bottom. Cant wait to use other functions such as porridge, slow cook, and others. Thank you so much yum asia for making this rice cooker with ceramic bowl you guys are fantastic!!!!
- Martin (Sweden) bought a Sakura
I bought one of these for my 3 year old daughter to take to playgroup. It has been fantastic- unbroken so far! It creates a temperature gradient inside so that the soup stays nice and hot at the bottom, the rice insulates the soup, so you can just about get away with dried fruit, bread etc in the top container. The school love it and it's great that the kid is getting a good warm meal before she goes out to School
- John (UK) bought a SL-GF18-CU
I'd been looking for a Zojirushi water heater for so long and had given up hope, then I stumbled across your website. The CSQ30 is everything I hoped it would be, it has a handy timer so I can fill and programme for when I wake up in the morning and I have soon got used to having hot water instantly at the press of a button! Thank you for bringing such a wonderful product to the UK. Best wishes and thanks again
- S.Clarke (UK) bought a CSQ30
The ordered rice cooker arrived here in Germany. Delivery time was excellent because the rice cooker I ordered Monday noon time arrived already Thursday noon time here. Absolutely outstanding service from you. (5*****) Today we enjoyed rice made with the new cooker. Everything was perfect. (We used before Zojirushi equipment already for 15 years). Thanks again and best regards!
- Uwe (Germany) bought a NS-TSQ10
I decided to buy this model because I was interested in the GABA feature. I'm not sure how much GABA is activated, but the brown rice I've cooked using this setting is absolutely delicious. I can eat it by itself. Definitely the best brown rice I have tasted. The normal brown rice setting doesn't produce as flavorsome rice. Sushi rice is cooked to perfection using the sushi setting.
- A.Campbell (Finland) bought a NS-YSQ10

Zojirushi SM-KB48-VJ (violet) thermos TUFF mug


As featured in Stuff magazine for the last two years, as a top 15 gift for Coffee Lovers

Brand: Zojirushi
Product Code: SM-KB48-VJ
Availability: In Stock
Qty: Add to Cart









  Non-stick interior Wide mouth fits an ice cube


Easy to see features of Zojirushi SM-KB48 TUFF mug

  • NEW design!
  • 480ml capacity
  • Sturdy stainless steel body in violet
  • Easy-to-clean nonstick interior, stopper disassembles for thorough cleaning 
  • Vacuum insulation to keep beverages hot or cold for 6 plus hours
  • Plastic cover around the mouth of the mug, wide mouth accommodates full-size ice cubes
  • Tight fitting lid keeps beverages hotter or colder than standard travel mugs
  • Flip open lid with safety lock
  • BPA free


This Zojirushi TUFF thermos mug has a capacity of 480ml and it allows you to keep your drinks warm or cold for up to 6 hours. For example, a drink initially heated to 95°C and kept at room temperature remains at 86°C after 1 hour and then drops to 68°C after 6 hours.

This TUFF thermos has a stylish and modern stainless steel violet exterior and is treated with a special coating for easy cleaning. Uniquely designed with a removable inner valve for easy pouring without losing too much heat/cold from your drink inside and the plastic wide mouth is wide enough to insert whole ice cubes. Flip open lid means you will never lose the lid and there is a safety lock to prevent the lid from accidentally opening.


Product Specifications
Capacity 480ml capacity
Design Sturdy stainless steel body - violet colour
Vacuum/thermal properties Vacuum insulation to keep beverages hot or cold for 6 plus hours. A tight fitting lid keeps beverages hotter or colder than standard travel mugs
Andy (Sweden) on 20/07/2015
1 reviews
One of the best purchases I've ever made! This mug is phenomenally good. Unlike some other highly rated brand mugs I've tried, this does not leak at all, even when lying on its side in a bag. As for heat retention, it's better than I thought possible. Coffee stays properly hot for hours, and warm for I don't even know how long. I originally bought it just for commuting, but I now use it all day. The fact that it can be opened and closed with one hand, with incredible ease, makes it the perfect companion for long coding sessions. It's also very comfortable to drink from. In short, fantastic design and functionality. Highly recommended!

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