Why Premium Rice Cookers?


Why Choose A Premium Rice Cooker?


The name Zojirushi is synonymous with high quality, stylish design and cutting edge technology. They are 'Rolls Royce' of rice cookers and water heaters and Bento/Tuff thermal products.


After selling Zojirushi rice cookers for over 11 years, we decided to put all of our knowledge into designing and developing our own branded rice cooker. We worked hard, testing and developing and the Sakura multi-function rice cooker was born in 2016. We made sure that Sakura produced rice which was every bit as good as rice cooked in a Zojirushi along with having useful multi-cooker add-on features which customers had told us they wanted.




'The Elephant Brand', Number One In Asia



'Zo' in Japanese means elephant and the name was chosen to symoblise intelligence, strength and familiarity...and all these qualities are apparent in Zojirushi's designs and products.


At the centre of Zojirushi's philosophy is cutting-edge technology to create efficient and easy to use products and this is what sets the company and products apart from it's competitors.


No Asian kitchen is without a rice cooker or water heater - ask anyone in Asia who the leading brand for these products is and they will reply Zojirushi without hesitation. They are true market leaders and their products are found to be superior by users compared to other brands found in Asia such as Tiger Corporation, Panasonic/National and Cuckoo.



Yum Asia, Number One In The UK And Europe For Premium Rice Cookers


Yum Asia has built a solid reputation since we started trading in 2006 for excellent products and customer service. We have rapidly become the ‘go-to’ online store for premium, high-end rice cookers. Using our knowledge of Zojirushi's cutting-edge technology we created our own branded rice cooker, Sakura.


To date, it is our best-selling rice cooker ever and we have received overwhelmingly positive feedback from happy customers. Sakura has also received several excellent awards since it’s launch:

  • Sorted Mag for Men’s ‘Top Buy’ award in May 2017 
  • Ideal Home awarded it 5/5 (highest score in review set, beating all competitors)

Sakura has received many positive reviews from both chefs and tech bloggers alike: 

  • Matgeek (Swedish You Tube chef)
  • Hari Ghotra (renowned Indian chef)
  • Pretty Green Tea (a food and lifestyle blogger), Geekanoids (tech blogger)
  • Red Ferret (tech blogger)
  • Gadget Man (tech blogger)

Sakura will continue to receive awards owing to it’s unique design and hard wearing ceramic coated inner bowl.



Bamboo by Yum Asia logoAfter Sakura came Bamboo. Bamboo is the first Induction Heating rice cooker made for the UK and Europe and launched in June 2018. We call our IH system ‘Umai IH’ (or smart brain) because it’s a highly advanced IH heating element with a fuzzy logic brain that ensures perfect cooking. Featuring some unique rice cooking settings like Yumami and GABA, Bamboo is a game changer for rice cooking technology in the UK and Europe. Bamboo has a ‘Joubu’ hard wearing and 3mm thick ceramic coated inner bowl and is a stylish champagne rose colour with a white rose LED display and MoTouch control panel.


Sakura and Bamboo have been extensively tested along with blind tests being conducted people who know rice. Tthey couldn’t tell the difference between the rice produced in a Zojirushi and Sakura. They could, however, taste a difference in the rice produced in Bamboo; the Induction Heating makes a big difference in the texture of the cooked rice because the way the IH cooks and agitates the contents of the inner bowl is completely different. The rice produced is plumper in grain and has more texture.




Inspirations From Everyday Life!


This is Zojirushi's marketing phrase, without doubt their designs and high quality products inspire cooks everywhere to innovate! It certainly inspired us as a company and has pushed us to make innovations in rice cooking technology!


Zojirushi rice cookers are manufactured to the highest quality, using the highest quality components and real thought has gone into the functions on each rice cooker. Each rice cooker has slightly different functions, as Zojirushi has recognised that people want different things in their rice cooker models. However, this splitting of functions across different models, or the basic nature of some of the functions, frustrated a lot of our customers and in part, this is why we developed our Sakura and Bamboo rice cookers as a lot of customers want several useful features combined into one beautiful package.


Both our own Sakura and Bamboo rice cookers and Zojirushi products are easy to use and make cooking nutritious, balanced meals so easy! The unique way these premium rice cookers cook means that rice is perfect every time and the texture of the cooked rice is amazing! We have tried many other rice cooker brands and none of them have come close to the quality of the rice cookers we sell.


All of the rice cookers we sell are clever enough to cook rice on a timer setting so all you need to do after a busy day at work is prepare the rest of the meal. On a cold winter's morning you can have piping hot, yummy porridge waiting for you with boiling hot water ready to make your morning cuppa! Once you have used a premium rice cooker or water heater, you will never go back to a saucepan, basic rice cooker or kettle.


So, what are you waiting for? We stock the latest micom fuzzy logic models available for UK and European power and the only Induction Heating rice cooker made for the UK and Europe.


We do not stock Zojirushi Induction Heating models as they haven’t passed any CE safety tests for use in the UK or Europe so therefore they cannot be legally supplied within the UK or Europe – they are also very expensive. This is why we developed our own branded Induction Heating rice cooker, Bamboo.  For a longer explanation about Induction Heating models, please see our FAQ page.


We have lots of information about these premium rice cookers on our website, but if you are having difficulty choosing we have a pictorial comparison to help and you can always e-mail us or use our online chat in the bottom corner for further information.