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Why Premium Rice Cookers?

Why Choose Our Award Winning Rice Cookers?

The name Zojirushi is synonymous with high quality, stylish design and cutting edge technology. They have been viewed as the 'Rolls Royce' of rice cookers and water heaters and Bento/Tuff thermal products for many years. After we introduced Zojirushi rice cookers to the UK and European markets over 12 years ago we decided to put all of our knowledge into designing and developing our own branded rice cooker.

We took the best parts of Zojirushi then added the bits that we thought were missing and then worked hard, testing and developing what we call the ‘Yum Asia Trio’ of premium rice cookers. 

The Yum Asia Trio Of Premium Rice Cookers

Yum Asia has built a solid reputation for excellent products and customer service since we started trading in 2006. We rapidly became the ‘go-to’ online store for premium rice cookers and knowledge with using them. We launched our trio of rice cookers recently to provide competitively priced premium rice cookers with features not commonly found on other cookers such as Yumami, GABA, Modern displays and healthy ceramic coated inner bowls. 

Sakura logo

It all started with our Sakura in 2016, and to date it is our best-selling rice cooker ever. We made sure that Sakura produced rice which was every bit as good as rice cooked in a Zojirushi along with having very specific but useful multi-cooker add-on features which customers had told us they wanted. We received overwhelmingly positive feedback from happy customers and it also received excellent awards since it’s launch:

  • Sorted Mag for Men’s ‘Top Buy’ award in May 2017 
  • Ideal Home awarded it 5/5 (highest score in review set, beating all competitors)
  • Kitchen, Bedroom Bathrooms ‘Top Pick’ in August 2018
  • Matgeek (Swedish You Tube chef)
  • Hari Ghotra (renowned Indian chef)
  • Pretty Green Tea (a food and lifestyle blogger)
  • Geekanoids (tech blogger)
  • Ferret (tech blogger)
  • Gadget Man (tech blogger)

Bamboo logo

After Sakura came Bamboo. Bamboo is the first Umai Induction Heating rice cooker made for the UK and Europe and launched in June 2018. We call our IH system ‘Umai IH’ (or smart brain) because it’s a highly advanced IH heating coil with a fuzzy logic brain that ensures perfect cooking. Featuring unique rice cooking settings like Yumami and GABA, Bamboo is a game changer for rice cooking technology. Bamboo has a ‘Joubu’ hard wearing and 3mm thick ceramic coated inner bowl in a stylish champagne rose colour body with a white rose LED display and MoTouch control panel. It is fast gaining popularity from reviews in T3 and Good Food magazines and also the Geekanoids and MatGeek bloggers.

  • BBC Good Food - Best All Rounder and Star Buy 2019 Rice Cooker
  • T3 Magazine - Best Rice Cooker 2019
  • MatGeek - Swedish Blogger Recommended
  • Geekanoids - Wondefully Amazing

Panda logo

To complete the trio of Yum Asia branded rice cookers we launched our smallest footprint mini rice cooker in September 2018 which we named ‘Panda’. This is our most affordable rice cooker yet we haven’t compromised on quality. Perfect for people who live alone, couples or for small kitchens, there has never been a cuter way to cook perfect rice!.

Panda, Sakura and Bamboo have been extensively tested along with blind tests being conducted people who know rice. They couldn’t tell the difference between the rice produced in a Zojirushi and our own Yum Asia branded rice cookers. They could, however, taste a difference in the rice produced in Bamboo; the Induction Heating makes a big difference in the texture of the cooked rice because the way the IH cooks and agitates the contents of the inner bowl is completely different. The rice produced is plumper in grain and has more texture. We have also achieved a very impressive 5 star seller rating on Ebay and 4 star Trustpilot rating which is a rare achievement in today's competitive ecommerce industry.

A Bit More Background To Zojirushi

'Zo' in Japanese means elephant and the name was chosen to symoblise intelligence, strength and familiarity...and all these qualities are apparent in Zojirushi's designs and products. At the centre of Zojirushi's philosophy is cutting-edge technology to create efficient and easy to use products and this is what sets the company and products apart from it's competitors.

No Asian kitchen is without a rice cooker or water heater - ask anyone in Asia who the leading brand for these products is and they will reply Zojirushi without hesitation. They are true market leaders and their products have been historically found to be superior by users compared to several other brands found in Asia such as Tiger Corporation, Panasonic/National and Cuckoo.


Zojirushi logo

Inspirations From Everyday Life!

This is Zojirushi's marketing phrase, without doubt their designs and high quality products inspire cooks everywhere to innovate! It certainly inspired us as a company and has pushed us to make innovations in our rice cooking technology!

Zojirushi rice cookers are manufactured to the highest quality, using the highest quality components and real thought has gone into the functions on each rice cooker. Each rice cooker has slightly different functions, as Zojirushi has recognised that people want different things in their rice cooker models. However, this splitting of functions across different models, or the basic nature of some of the functions, frustrated a lot of our customers and in part, this is why we developed the Yum Asia trio of rice cookers as a lot of customers want several useful features combined into one beautiful package.

Panda, Sakura, Bamboo rice cookers and Zojirushi products are easy to use and make cooking nutritious, balanced meals so easy! The unique way these premium rice cookers cook means that rice is perfect every time and the texture of the cooked rice is amazing! We have tried many other rice cooker brands and none of them have come close to the quality of the rice cookers we sell.

All of the rice cookers we sell are clever enough to cook rice on a timer setting so all you need to do after a busy day at work is prepare the rest of the meal. On a cold winter's morning you can have piping hot, yummy porridge waiting for you with boiling hot water ready to make your morning cuppa! Once you have used a premium rice cooker or water heater, you will never go back to a saucepan, basic rice cooker or kettle.

So, what are you waiting for? We stock the latest micom fuzzy logic models available for UK and European power and the only Induction Heating rice cooker made for the UK and Europe.

We do not stock Zojirushi Induction Heating models as they haven’t passed any CE safety tests for use in the UK or Europe so therefore they cannot be legally supplied within the UK or Europe – they are also very expensive. This is why we developed our own branded Induction Heating rice cooker, Bamboo.  For a longer explanation about Induction Heating models, please see our FAQ page.


We have lots of information about these premium rice cookers on our website, but if you are having difficulty choosing we have a pictorial comparison to help and you can always e-mail us or use our online chat in the bottom corner for further information.