I live in France and had previously purchased a Zojirushi from a company in Asia, what a mistake! It worked for some days but then it broke down and the company refused to replace or repair, so my money was wasted. I would advise anyone considering buying to buy with confidence from Yum Asia, their warranty is very good and from my past experience it’s important!
- Marie (France) bought a NS-TSQ10
I got my sakura rice cooker today, i am super super happy. the ceramic bowl looks really sturdy and is absolutely perfect. I made my first jasmine rice just about an hour ago and it was super fluffy and nothing stuck to the bottom. Cant wait to use other functions such as porridge, slow cook, and others. Thank you so much yum asia for making this rice cooker with ceramic bowl you guys are fantastic!!!!
- Martin (Sweden) bought a Sakura
I bought one of these for my 3 year old daughter to take to playgroup. It has been fantastic- unbroken so far! It creates a temperature gradient inside so that the soup stays nice and hot at the bottom, the rice insulates the soup, so you can just about get away with dried fruit, bread etc in the top container. The school love it and it's great that the kid is getting a good warm meal before she goes out to School
- John (UK) bought a SL-GF18-CU
I'd been looking for a Zojirushi water heater for so long and had given up hope, then I stumbled across your website. The CSQ30 is everything I hoped it would be, it has a handy timer so I can fill and programme for when I wake up in the morning and I have soon got used to having hot water instantly at the press of a button! Thank you for bringing such a wonderful product to the UK. Best wishes and thanks again
- S.Clarke (UK) bought a CSQ30
The ordered rice cooker arrived here in Germany. Delivery time was excellent because the rice cooker I ordered Monday noon time arrived already Thursday noon time here. Absolutely outstanding service from you. (5*****) Today we enjoyed rice made with the new cooker. Everything was perfect. (We used before Zojirushi equipment already for 15 years). Thanks again and best regards!
- Uwe (Germany) bought a NS-TSQ10
I decided to buy this model because I was interested in the GABA feature. I'm not sure how much GABA is activated, but the brown rice I've cooked using this setting is absolutely delicious. I can eat it by itself. Definitely the best brown rice I have tasted. The normal brown rice setting doesn't produce as flavorsome rice. Sushi rice is cooked to perfection using the sushi setting.
- A.Campbell (Finland) bought a NS-YSQ10

Zojirushi NS-YSQ10 micom fuzzy logic rice cooker

Brand: Zojirushi
Product Code: NS-YSQ10
Availability: In Stock
£299.00 Ex Tax: £249.17

Instruction Manual for Zojirushi NS-YSQ10 and NS-YSQ18 rice cookerYum Asia warranty information for Zojirushi rice cookers220-240V power for use in UK & Europe. Supplied with a 3-pin UK plug/power cord, the power cord is detachable.


We often get asked questions about the products we sell, here is a selection of the questions which customers most often ask us.


Does this rice cooker work with UK or European power?

Yes. This rice cooker is factory made for UK and European 220-240v, 50hz power supply.



What plug/power cord is this product supplied with?

All the Zojirushi rice cookers we sell are supplied with a 3-pin UK plug. However, if you live in Europe you can easily purchase an adapter plug. Click here for a picture of the power cord. Please note that this product has a detachable power cord so if you prefer you can just change this.



I don't understand what 5.5 cup capacity means

The capacity of rice cookers can be confusing, especially because the international standard is to display the capacity in terms of litres of uncooked rice. To make it easy to understand we put this table together: 


 Capacity in cups*

 Capacity in litres/kg

 Number of people

 Translation to cooked rice**

 3 cup

 0.5 litres or 500g

 1-3 people

 1.5 litres or 1.5kg

 5½ cup

 1 litre or 1kg

 1-5 people

 3 litres or 3kg

 10 cup

 1.8 litre or 1.8kg

 1-10 people

 5.4 litres or 5.4kg

* 1 cup = 180ml of uncooked rice
**1kg of uncooked rice = 3kg of cooked rice



What else can I cook in this rice cooker?

The NS-YSQ10 has a slow cook function as well as the same core features you have come to expect from the Zojirushi brand (white, brown, sushi rice, mixed, sweet, porridge settings, a timer function, quick cook and automatic keep warm). This means you can cook casseroles, soups and other liquid dishes on the slow cook setting. Please note that there is maximum capacity of 4 cups of liquid on the YSQ10 slow cooking setting, so around 720ml of liquid.



What does the 'premium' rice setting mean and is this only for white rice?

The 'premium' rice function is also known as 'umami' and can only be used for white rice. What is means is that the YSQ10 has a pre-heating and soaking built into the cycle before the cooking cycle starts. It then steams the rice as usual with an additional 5 minutes steaming at the end of the cycle. This changes the starch within the rice from beta to alpha starch and gives it a sweeter taste. This sweeter taste is often referred to as 'umami'. For more information, see our page 'The Yum Factor'.



What exactly is the GABA brown setting and can I use ordinary brown rice?

The YSQ10 is the first and only fuzzy logic Zojirushi to have the GABA brown setting. It takes normal brown rice and soaks and sprouts the rice for you - you select the GABA brown setting, the YSQ10 then soaks the rice for around 2 hours at a set temperature and activates (or sprouts) the brown rice and then cooks the rice for 1.5 hours. You can negate the longer cooking times by using the timer function (both models have this). For more information, see our page 'The Yum Factor'.



Where is this rice cooker made?

The Zojirushi rice cookers we sell are either made in dedicated Zojirushi factories in China or Japan. Only Zojirushi products are made in these factories; Zojirushi manufacturing standards are extremely high and the factories have a reputation of excellence with build quality and detailed quality control. The NS-YSQ10 model is made in Japan



Is it ok to cook a small amount of rice in this cooker?

Yes. There isn’t any problem cooking one or two cups of rice in a bigger capacity rice cooker, Zojirushi’s are actually the only brand of rice cooker which can do this successfully – one cup of rice comes out as perfectly as when you cook the full capacity of rice.



What is the maximum capacity for brown rice in this cooker and is it the same for GABA?

You can only cook 4 cups of brown rice (whether on the brown rice setting or GABA setting) in a 5.5 cup capacity rice cooker. This is because brown rice absorbs water differently to white rice and expands differently during the cooking process.



Is the display in English and what language does the manual come in?

Yes. The display and menu is in English and the supplied manual is also in English. No other language options are available for the manual. To take a look at the NS-YSQ10’s manual, it is available to download further up this page (under the ‘Add to Cart’ button).



Do you supply spare parts for this rice cooker?

Yes, we supply spare parts for the NS-YSQ10. These spare parts need to be ordered in advance and can take approximately 8-10 weeks to come in stock. Our prices for spare parts include shipping and the spare parts we supply can be found here.



Why don't you stock Zojirushi Induction Heating (IH) models?

Although there are quite a few IH and pressure models for sale which are available for 110v power there is only one 220-240v IH and one 220-240v IH plus pressure equivalent available. After looking at the features of the Induction Heating (IH) models, we believe that it does not offer anything substantially different to the models we currently stock to justify the high price of these cookers, so we have decided at this moment in time not to stock this model.


To give you a little bit of background to our decision, our suppliers have demonstrated both the IH model and the models that we stock, we tasted rice from each model and we honestly couldn't tell the difference between the models. The only difference in the rice cookers we could see was that the IH model has a 'regular, softer, harder' setting for the texture of white rice, which the ZAQ10/18 already has and the GABA brown rice setting which the YSQ10 already has. Other than this, the induction heating method is slightly different electronics (ie the heating element is slightly different).


The IH models actually do their best work with plain rice, they don't cook rice any better than the fuzzy logic models we supply and they also don't cook oatmeal porridge, a feature a lot of our customers are interested in. Induction heating models are still quite expensive (the IH model is around £100 more than the YSQ10 and the IH plus pressure is around £250 more). Induction Heating models are also not as energy efficient as fuzzy logic models - for example, a 5.5 cup fuzzy logic is a 570 - 610W machine whereas the same size Induction model is typically 1200W or more. There are also some issues with power supply and the IH models – what we mean by this is that the electrical frequency cycle has to be exactly right for IH models to work as they use magnets to heat the inner bowl, it’s extremely important that the frequency of the machine and the power supply match.


Most importantly, the IH models for 220-240v power also hasn’t passed any CE safety tests for use in the UK or Europe so it therefore cannot be legally supplied within the UK or Europe. The only Zojirushi rice cookers we sell are the latest fuzzy logic models.

Easy to see features of Zojirushi NS-YSQ10 rice cooker

  • 220-240v, 50hz with 3 pin UK plug
  • 5½-cup capacity - enough for 1-5 people
  • White, sushi, brown, and sweet
  • Thicker / thinner congee (porridge), short grain rice and slow cook
  • Premium 'taste'  (also known as 'Umami') and GABA brown rice settings
  • High quality Sumiflon non-stick inner pan
  • Keep warm, keep warm warm and reheat function
  • Low energy LCD display with clock and timer feature (for up to 13 hours in advance)
  • Detachable inner lid
  • Spherical heating system
  • Detachable power cord
  • Comparison of all rice cookers


Producing restaurant-quality rice at home is made easy with this 5½-cup (enough to feed 1-5 people) Zojirushi NS-YSQ10 * micom fuzzy logic electric rice cooker and warmer.

This is a medium capacity cooker with an attractive, unique design of a durable clear-coated bronze stainless exterior. The NS-YSQ10 features additional exclusive settings including thicker/thinner congee (porridge), short grain rice, slow cook, Premium 'taste' (also known as 'Umami') and GABA brown rice settings. This cooker is designed to be used on 220-240v, 50hz power and has a UK three pin plug.

The NS-YSQ10 has multi-menu selections which uses Micom (micro-computerised) Fuzzy logic technology to control the temperature for the efficient cooking of many different types of rice including white, sushi, porridge, brown, and sweet rice. There is also a quick cooking feature on this model. The micro computer chip inside the NS-YSQ10 automatically makes adjustments to temperature and heating time - it ensures perfect rice every time. This is what we call the 'yum factor'.

The Zojirushi NS-YSQ10 has an automatic keep-warm function that keeps you at your table. There is a countdown feature during the last 15 minutes of the cooking cycle and when the rice is cooked and cooked. For added convenience, the NS-YSQ10 has an extra-large LCD display with clock and timer function (for up to 13 hours in advance), a spherical inner non-stick, heavy duty cooking pan and a convenient detachable inner lid for easy cleaning .

Accessories include a measuring cup, non-stick spatula and spatula holder.

* Note that the US (110v) equivalent of this model is NS-YAC10 and it will NOT work with UK / European / Australian power


Product Specifications
Capacity5½-cup capacity of uncooked rice (0.09 - 1.00 litres) enough for 1-5 people
DesignAttractive bronze stainless exterior
Power220-240v, 50hz with 3 pin UK plug, 560-610W
AccessoriesMeasuring cup, non-stick spatula, manual in English with recipes included
White rice cooking timeTakes between 50-60 minutes to cook perfect white rice
'Quick' cooking timeTakes around 34-45 minutes to cook perfect white rice on the 'Quick Cook' feature
Brown rice cooking timeTakes between 85-105 minutes to cook perfect brown rice
Short grain rice cooking timeTakes between 50-60 minutes to cook short grain rice
'Premium' (Umami) cooking timeTakes between 65-75 minutes to cook perfect white rice on the Premium 'taste' feature
GABA brown rice cooking timeTakes between 195-215 minutes to cook GABA brown rice (includes soaking at 40°C for 2 hours to activate)
Dimensions (L x W x D)38.00cm x 25.50cm x 23.50cm
Jordan (UK) on 07/07/2018
28 reviews
I originally bought this model but was a bit disappointed when I received it. It's slightly old fashioned looking and the display doesn't light up at all so it's difficult to see what menu selection you have made and the buttons aren't nice. I had a play around with it, pressing buttons etc and decided to return it for the Bamboo. You can see my corresponding review on there.
Tomi (Finland) on 27/12/2017
28 reviews
After almost two years of owning this, it still shows no signs of wearing down or any troubles whatsoever. The rice quality is still top notch, unlike anyone I could make on the stove. The umami setting is how I usually prepare my rice, it takes around 70 minutes to complete, but is well worth the wait. I've eaten rice that has been on 'Keep warm' feature for a few days, with no problems at all.I wish robots would prepare other foods as well as this prepares rice.
Martin on 21/10/2017
28 reviews
I live in Sweden and has been in Japan 26 times. They take their rice seriously over there. I have never eaten rice in Europe that has come even close to the taste and perfection of that served in Japan. Bought this cooker and on first try I got the Japanese quality result. No more fiddling with the stowe settings and looking at the boil. Just press the start button and tend to the other dish. This is so good it is f....ing unbelieveble! I s...t you not!
Noëlle (France) on 24/08/2015
28 reviews
Je suis ravie de mon achat. Livraison très rapide. Un super contact avec les responsables du site. Je recommande à tout ceux qui veuille comme moi manger du très bon riz et en particulier dans la cuisine asiatique. Pour l'instant, je me suis fait cuire que du riz blanc japonais! Je dois passer une commande dans une épicerie japonaise pour du riz brun et enfin gouter le Gaba! Merci à YumAsia d'exister!
Jack on 27/01/2015
28 reviews
Great design, Amazing build quality, Made in Japan, very easy to clean and maintain, perfect rice every time.Already a fan of the GABA Brown rice did I mention it looks absolutely amazing? that bronze finish is extremely attractive, a real jewel in the kitchen.When people come to visit, they immediately walk up to it and ask "What is that?" followed by compliments on how attractive it is. And it really is.If you are serious about getting a really good rice cooker, I would definitely recommend this one, or the 10 cup version of this one.Highly recommended, absolutely fantastic product, Great service, and speedy delivery on top, makes this an extremely good experience.

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